Do you REALLY hear your clients?

I get new clients in all the time who left great hairdressers at great salons for a very interesting reason. They were bored with what they were getting and they didn't think their regular hairdresser could give them something different. It is easy to get into a rut in the salon. You do something well and one day you look at your books and realize that you have a lot of one type of client. Maybe you are a rock star with blonde highlights and out of six clients you see in a day, 5 are blonde highlights. How do you keep it fresh and interesting? How do you keep from going into auto-pilot? Has a client ever asked you for something different and because it wasn't a great choice for them, you talked them out of it and gave them the same great highlight you always have? File this away in your mind and the next time a client shows any interest in varying from their regular routine, give them SOMETHING a little different. Maybe they asked for a color that you are confident will be bad for them. Explain to them why, but don't stop there. Suggest something to them that is different, that you think will be a better choice. It doesn't have to be a total transformation, but a small tweak here and there will let your clients know that you are listening to them and that you have a broad skill set and no matter what they want, they can get it from you. Remember that business relationships are no different from any other human relationship. You have to make an effort to keep it fresh and interesting while maintaining a level of comfort and consistency that makes people feel safe. Now, look at some of the tubes of color gathering dust in your cabinet and ask yourself "Who needs a little tweak today?"

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